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Lonely Planet supports Passports with Purpose

I hope you’ll have heard about Passports with Purpose by now, not only from me but from all the other travel bloggers who have been publicising this charity raffle on their blogsites. If you haven’t bought your tickets yet, do check out all the fab prizes here and then go to First Giving here to buy your tickets. It’s all in a good cause of Heifer International, a charity that fights poverty and hunger at grass roots level all over the Developing World.

I’ve already told you about my prizes of not one but two Christmas Hampers of Travel Inspiration, with guides and stationary to kick off your travel planning for the year ahead. To thank my sponsors, I’ll be telling you a little more about their products over the next week or two, in case you need some more ideas for your Christmas list.

Lonely Planet is one of the big hitters of the Travel Guide world and I doubt there will be any serious traveller who has not used one of their guides at some time or another. If you check out their website it’s clear that they’re leading the way in getting their travel content out there, through videos, on-line destination information, podcasts and their Thorn Tree forum. I subscribe to their e-mail service and get inspirational ideas sent to me for things to do around the UK. You can even download some of their books by the chapter, to avoid carrying round a guide for the sake of information on a specific location.

In October 2008 the BBC bought a majority share of Lonely Planet, so no doubt they will now be going for world domination of the travel guide market. I know that there’s a new magazine due out in the UK, because as an e-mail subscriber I’ll be getting a free copy when it launches in the next few months.

For travel bloggers there’s also a new initiative that might interest you. I met Matthew Cashmore, Innovation Ecosystem Manager at Lonely Planet at the recent Travel Blogger’s Camp in London, who was there to tell us about a project to collaborate with travel bloggers and introduce their content on to the Lonely Planet Website. The project is code-named BlogSherpa (I guess we’ll be the Sherpas helping Lonely Planet reach the pinacle of world domination of the travel information space). The idea is that Lonely Planet will work with a number of Travel Bloggers via their RSS feeds to introduce their posts on to the Lonely Planet Website and in return give a share of the advertising revenue on that web page. Matthew’s developing the project now and it will be released in Beta in February with a limited destination list and then roll out live from May onwards.

It’s an initiative which should be a huge benefit to travel bloggers – you can distribute your best posts more widely via one of the biggest travel websites around, you get links back to your own blog-site AND you get a share of advertising revenue. In return Lonely Planet gets a much broader spread of content which is detailed and up to date, than they could by commissioning their own writers alone. Sounds like a cool deal to me.

If you’re a travel blogger and want to get involved with the project, you can start by reading a couple of posts on the Lonely Planet Website;
Working with Bloggers
Lonely Planet to share ad revenue with amateur travel bloggers

If it sounds like your kind of thing, then you can contact Matthew at
Matthew(dot)Cashmore (at)lonelyplanet(dot)com(dot)au or
on Twitter at https://twitter.com/matthewcashmore

So once more big kisses to Lonely Planet for supporting Passports with Purpose – if you’re hoping to win some of their guides as a raffle prize, I notice that Ever the Nomad, Roaming Tales and Wandering Educators also have Lonely Planet goodies as part of their prizes, so do head over and get your tickets now.

Here are all the links again
Go to the Passports with Purpose web page to check out all the prizes
Go to First Giving to make your donation
Read about Heifer International, fighting world poverty and hunger

My Related Posts
Fantastic Raffle Prizes at Passports with Purpose
Time Out supports Passports with Purpose
At the Travel Blog Camp in London

Back to Travel Blog Home

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