Guest Posts
If you’re interest in submitting a Guest Post or Sponsored Post to be published on Heather on her travels, I’d love to hear from you. Please read the guidelines below and then contact me with your ideas by e-mail;
heather(at)heatheronhertravels(dot)com
About Heather on her travels
Heather on her travels aims to provide travel inspiration and destination information to help readers plan their trip and turn their dream into a reality. The blog is primarily destination focussed, although I sometimes also cover travel resources and products that are of interest to my readers. I generally invite guest posts that are about places to visit and the things to see there, experiences to enjoy and places to stay. For more information about the ethos of this blog, please read my About Page.
Guest Posts
Guest Posts are designed for travel bloggers or writers who have something of interest to say about a particular destination, wish to showcase their travel writing and promote their personal blog or website. You get;
- A platform for your great travel stories, experiences and photos
- Coverage on a well established and well regarded travel blog
- Links back to your personal blog or website, which help build your readership and your Search Engine Ranking.
I am happy to hear from guest writers who have a personal travel blog or a small business such as an independently owned hotel or guest house to promote. However, if you are interested in promoting a commercial travel service or product, please take a look at my Sponsored Post option for which there is a charge.
The content of the Guest post should be primarily to give inspiration and information about a destination or travel theme that will interest a wide spectrum of readers. For instance, if you are based in or have visited a particular region, you might write about the main attractions, best restaurants, favourite beaches, food specialities etc of that region.
Any article that you submit for publication on Heather on her travels should be original and not have been previously published on another website, or afterwards be published elsewhere on the internet, unless we have agreed this in advance. I would also ask that you do not publish articles on a very similar theme or covering very similar content for 3 months following publication on Heather on her travels.
I will normally link to your blog or personal website in the guest post introduction and in the writer profile at the end of the guest post. Other links to your website within the body of the article are also fine, as long as they are relevant to the subject and add value to the reader.
As my blog also emphasises the experience of travel, I welcome posts that are written from personal experience and in a personal voice. I prefer posts which explore more unusual locations or experiences, perhaps those that the tourist would not easily find, but that you with personal knowledge can share. Ideas for destination guest posts;
- Typical food specialities of a region and where you can enjoy them
- Lesser known sites or attractions that the average tourist may not find
- Favourite things to do in a particular town or region (themed for families, couples, independent travellers)
- Best food, antique or handicraft markets of an area, or local carnivals and festivals
- Personal account of a travel experience or encounter with local people
For examples of previous Guest posts click here
Sponsored Guest Posts
The Sponsored Post option is designed for commercial companies and websites wishing to promote and link to their travel service, product, hotel or resort. For this service there is a charge of £40 per post. Sponsored Guest posts may be considered by companies who would otherwise place banner ads on travel blogs and websites but offers the following benefits;
- They may be more cost effective than banner ads as for a one-off payment, they will stay on the blog as long as it exists and have the potential to attract traffic over a longer time frame.
- A sponsored post may give more information about your travel destination or service than a banner ad could do.
- They are written in the same style as a normal article and although declared as a sponsored post, may offer more value and attract more interest in the service than a typical advertisment.
Sponsored guest posts should look similar to any other guest post with content that is related to the travel service you wish to promote but is not overtly commercial. For instance a resort or hotel may be promoted through an article about things to do in the area surrounding the resort or hotel, a holiday booking site may be promoted through an article about one of the popular destinations promoted on the site. This may be achieved in a couple of ways;
- You may send me the text of the sponsored post and photos to illustrate it. I will lay out in an attractive way with headings, photo captions, title tags, keywords etc to maximise search engine traffic.
- You may send me details of what you want to promote and I may propose article ideas which draw on and promote content already available on your website.
Sponsored Guest posts are always declared as such within the article, normally in the introduction at the beginning of the Sponsored post, for example;
‘My sponsored post today is by X and covers the best hotels to stay when visiting X region’
or in the conclusion;
‘This sponsored post is from X company, providers of (some details about the company or service)’
Links to the relevant website or web pages are generally included in the introduction and conclusion of the article and relevant links may also be included within the text of the article.
I am also happy discuss other mutually beneficial promotional ideas and long term partnerships with travel related commercial websites and companies. The normal charge for Sponsored posts as described above is £40 per Sponsored post and rates for non standard Sponsored posts or promotions can be discussed. Please contact me by e-mail at
heather(at)heatheronhertravels(dot)com
Photos
Because I love colours, photos and images and believe they enhance the article and blog, I encourage you to send me as many great photos as you have to accompany your guest post. If you have the relevant photos hosted on a site such as Flickr or Picasa I am also happy to link to this. I will add the photos to the guest post in the way that I believe is most attractive, with titles and tags and in a format that allows fast loading of my website. I’m obviously open to your views on how you would like your photos displayed.
If you do not have any photos available, all is not lost, as I may be able to find suitable photos with a Creative Commons Licence. You may also like to suggest any photos you think would be suitable with a Creative Commons Licence. All photos used that are not by myself or you, must have an appropriate Creative Commons Licence, and will be credited at the end of the guest post.
