The internet has made it easier than ever to research and book our own holidays, no longer relying on a visit to the travel agent or hours leafing through a holiday brochure. But what factors make us decide to book a hotel rather than a villa, or choose one type of hotel over another? A recent travel survey of 1000 holiday makers looked at holiday habits and why people chose the type of holiday they did, providing some fascinating results in the Barceló Travel Insights.
What’s your budget?
Your overall budget is one of the biggest factors in your choice of holiday and this will also determine what you can spend on accommodation and flights. If you’re travelling independently, accommodation is probably your biggest ticket item, so finding somewhere that both fits your travel style and your budget is the key. There are many ways you could split your overall budget, for instance younger travellers may prefer to spend money on having a great time in clubs and bars with their friends, while older couples could feel that a lovely hotel environment is more important for their holiday experience. Older travellers often have more disposable income and the Barcelo Travel Insights found that travellers aged 46-55 were the most likely of all the age groups to spend money on their accommodation and overall holiday.
What makes a great holiday for you?
The weather is a big draw for most of us when choosing a holiday – who doesn’t want to wake up every morning and open the curtains to guaranteed sunshine? Beyond that, the things you enjoy doing on holiday will be a factor in deciding your accommodation. I generally prefer to find accommodation that’s central so I’m close to the main sights, and I’ll book somewhere that’s in a fairly public location so that I don’t have to walk down a dark alley or through a dodgy neighbourhood when returning from dinner. The Barceló Travel Insights found that those 46-55 were more concerned with safety on holiday, while 25-35 year olds may be more concerned with nightlife and less about the facilities at their accommodation.
Apartment v Hotel – what works for you?
I love staying in both apartments and hotels for different reasons and my choice is influenced by the length of my stay as well as cost and convenience. For instance if I’m taking a short break, a centrally located hotel where I can leave my bags on arrival and get out to see the sights works well for me. For longer stays with a family group, I prefer an apartment or villa where we’ll have more communal space to spend time together as a family. The Barceló Travel Insights found that many travellers enjoy a hotel stay because they don’t have to cook or clean – important especially for busy mums who want to have a rest on holiday. However an apartment has the advantage of being able to relax in your own private space and the survey found that those aged 46-55 are keen on renting an apartment because it feels like a home from home.
What’s the best way to research and book your accommodation?
When choosing accommodation, we’re less likely than in the past to use a travel agent as there is so much more information available online. Online aggregation sights such as Booking.com, Tripadvisor or Expedia make it very easy to shop around and compare prices. However it’s worth checking the hotel’s own website as they may offer good value packages, extra perks or a guarantee that you’ll always find the best price with them.
If I’m booking a hotel I will use a variety of websites to compare prices and cancellation terms, but if all things are equal I’ll book directly with the hotel. I figure that as the hotel is avoiding paying a hefty commission to the booking site, they may be more likely to upgrade me to a better level of room.
The Barceló Travel Insights found that those aged 46-55 and especially women were more likely to book directly with the hotel than younger travellers, while 25-35 year olds were the most likely to use aggregation booking sites like Expedia or TripAdvisor. Perhaps that’s because older travellers are less trusting of booking sites, where younger travellers are more price conscious and are less inclined to spend lots of time on research.
What factors do you take into account when booking your holiday accommodation?
About Barceló Travel Insights
Do take a look at the Barceló Travel Insights, which gives some fascinating information on what people find important when they book their holiday. Overall the survey found that we’re well and truly in the age of the internet when it comes to our travel habits, with women in particular looking to social media for inspiration.
The weather is a big deciding factor in where we want to go on holiday and the younger generation surveyed were more likely to carry out online research than their older counterparts. 46-55 years olds are the biggest spenders whilst they’re away, both on accommodation and the overall cost of the holiday, but we don’t blame them, they’ve earned it!
About The Barceló Hotel Group
Founded in Spain 85 years ago, the Barceló Hotel Group’s portfolio is made up of more than 100 hotels in 20 countries with many hotels in Spain, the Canary Islands and Central America. Within the Barceló Hotel Group you’ll find different types of hotels to suit your travel style.
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Barceló Hotels and Resorts offer the opportunity to live new experiences with 73 hotels worldwide that are influenced by what surrounds them.
Occidental Hotels and Resorts offer easy living, with experiences designed for calmness and comfort, allowing you unforgettable experiences with the best quality experience and price. Their 44 hotels worldwide range from beachfront in the Caribbean to vibrant European metropolis.
Allegro Hotels are full of fun and energy, where there is always something to celebrate, discover and learn, with 4 hotels in Spain and Mexico.
This article is brought to you in partnership with The Barceló Hotel Group.